What Do Event Professionals Think of Virtual Events?

by Ayaz Nanji

Most event professionals say virtual events have been more effective than they anticipated, according to recent research from Splash.

The report was based on data from a survey conducted in November 2021 among 253 event professionals in the United States across a variety of industries as well as a survey conducted in 2020 among 270 event professionals meeting the same criteria.

Some 55% of respondents say the virtual events they held in 2020 and 2021 were more effective than they anticipated, and 49% say their virtual events were cost effective.

However, 28% of respondents say they did not see the same business results from virtual events as they did from in-person events.