4 Ideas to Help You Stand Out in 2024

Staying relevant and appealing to customers is an ongoing challenge for any organization. Using promotional products is a preferred way to keep your brand at the forefront of customers’ minds because they serve as powerful marketing tools, especially when they are aligned with current trends.

To hit the ground running in 2024, we’ve identified 4 ideas for branded merch to help your company, organization, or event stand out and make a lasting impression.

1 – Living with Awareness

Self-care practice may not be new, but now people are taking it to the next level by expanding their efforts to consider the environment and others around them. “Community care” recognizes that not everyone has the same access to time and money to take care of their mental and physical health and includes being conscientious of how actions impact the surrounding environment. (1)

In addition to products that support mental health and wellness, consider adding branded merchandise made from sustainable materials or promos that are part of a give-back program to incorporate this idea into your marketing plans. Items in calming colors and nurturing neutrals also support the concept of living with awareness.

2 – Techancement

Technology enhances almost every area of our lives, but the idea of “techancement” uses next-level innovations to make life easier as we move from work to home to play. This includes the latest product and imprint capabilities, but also advancements in materials, responsible production, and elevated packaging.

Hybrid lifestyles are continuing to develop, so tech products that help people improve their surroundings – no matter where they are at that moment – will be well-received. Branded smart notebooks, sleek portable chargers, and VR viewers are just a few examples of items that can be used across several areas of life. (2)

3 – Memory Makers

How consumers want to spend their time and money has shifted in recent years due to the pandemic and rising inflation. Real-life experiences bring joy in the build-up, during, and after experiencing them, and those are memories that last. Tangible items that are part of meaningful experiences can help extend the joy felt during those events. (3)

Branded merch can make trips more enjoyable and enhance adventures, associating your brand with making unforgettable memories. Additionally, items used for entertaining at home create a welcoming environment that can help build life-long bonds. If you’re looking for unique ideas with everlasting impact, explore nostalgic items that will have recipients conjuring up fun and joyful memories from their past.

4 –Sustainability + Responsibility

Accountability is key for consumers interested in purchasing sustainably and ethically made products, and they want to understand more about the environmental and social impact of those items. (4) This can include budget-friendly options, upcycled products, and higher-quality items that are both financially and environmentally responsible choices.

There is an automatic cool-factor to products with unique, modern attributes and extra value-adds related to service. Useful, attractive, and innovative merch is likely to be kept longer or gifted and reduces consumption, which has numerous positive environmental impacts.

We hope our list sparks some big ideas for your 2024 marketing strategy. After all, this is just the beginning of an exciting year that is sure to be full of exciting innovation. Contact us today and we will be happy to collaborate on products, decoration methods, and campaigns to help you stand out from the crowd.